Privacy Policy

1 Introduction

Welcome to Daylight Medical ("Company," "we," "us," or "our"). We are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website daylightmed.com, use our services, use our applications including Daylight Company SMA (Meta App ID: 888759557354551), or interact with us through social media platforms including TikTok, Facebook, and Instagram.

This website and our applications, including Daylight Company SMA, use Device Data Collection Tools (DDCTs) operated by third parties, including TikTok, Meta (Facebook/Instagram), and Google, to collect information about how users interact with this website for the purposes of advertising measurement, ad targeting, and analytics.

Daylight Company SMA is our official social media management application that enables us to communicate with our customers — hospitals, healthcare facilities, and medical equipment distributors — through Instagram Direct Messages and other Meta platform messaging channels. This application processes messages to provide customer support, respond to product inquiries, and facilitate business communications.

By using our services, you agree to the collection and use of information in accordance with this policy.

2 Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us, including but not limited to:

• Name and contact information (email address, phone number, mailing address)
• Business information (company name, job title)
• Account credentials (username, password)
• Payment and billing information
• Communications and correspondence with us
• Social media profile information when you interact with us on TikTok, Facebook, or Instagram

2.2 Automatically Collected Information

When you access our website or services, we and our third-party partners (including TikTok, Meta, and Google) may automatically collect:

• Device information (IP address, browser type, operating system, device identifiers)
• Usage data (pages visited, time spent, click patterns, scroll depth)
• Cookies and similar tracking technologies data
• Location information (country, city based on IP address)
• Referral source and browsing history on our site
• User agent string and screen resolution

2.3 Information from Third-Party Platforms

When you interact with us through TikTok, Facebook, Instagram, or other social media platforms, we may receive:

• Your public profile information (display name, profile picture, username)
• Messages you send to us through these platforms
• Comments and interactions with our posts and content
• Information you choose to share with us through platform authentication (TikTok Login, Facebook Login)
• Engagement metrics and interaction data

3 How We Use Your Information

We use the information we collect for various purposes, including:

• Providing Services: To deliver our products and services, process transactions, and fulfill orders
• Customer Support: To respond to your inquiries, provide customer service, and address your concerns
• Communication: To send you updates, newsletters, marketing materials, and promotional offers (with your consent)
• Advertising Measurement: To measure the effectiveness of our advertising campaigns on platforms including TikTok, Facebook, Instagram, and Google
• Ad Targeting & Personalization: To deliver relevant advertisements and personalized content based on your interests and interactions
• Analytics: To analyze usage patterns, understand user behavior, and improve our website, products, and services
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Security: To detect, prevent, and address technical issues and fraudulent activities

4 Information Sharing

We may share your information with the following third parties:

• TikTok (ByteDance): We share website interaction data with TikTok through TikTok Pixel and Events API for advertising measurement, ad targeting, and campaign optimization. TikTok acts as an independent data controller for the data it receives.
• Meta (Facebook/Instagram): We share website interaction data with Meta through Meta Pixel for advertising measurement, ad targeting, and analytics. Meta acts as an independent data controller.
• Google: We share website analytics data with Google through Google Analytics (GA4), Google Tag Manager, and Google Ads conversion tracking for website analytics, advertising measurement, and campaign optimization.
• Service Providers: With third-party vendors who assist us in operating our business (payment processors, shipping companies, email service providers)
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Legal Requirements: When required by law or to protect our rights and safety

Data shared with advertising partners (TikTok, Meta, Google) is used only for measurement services and/or ad targeting as described above. We do not sell, rent, or trade your personal information to third parties for their independent marketing purposes without your explicit consent.

5 Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience. The following tracking technologies are active on our website:

5.1 Essential Cookies

• Session Cookies: Required for basic website functionality, language preferences, and user authentication
• Language Preference Cookie (site_lang): Stores your selected language (English, Arabic, or Kurdish)

5.2 Analytics & Performance

• Google Analytics (GA4): Collects anonymized usage data including pages visited, session duration, bounce rate, and traffic sources. Data is processed by Google LLC. Google Privacy Policy
• Google Tag Manager: Manages the loading of tracking scripts on our website

5.3 Advertising & Marketing

• TikTok Pixel: Tracks website interactions (page views, button clicks, form submissions) to measure the effectiveness of TikTok advertising campaigns and enable ad targeting. Data collected includes IP address, user agent, page URL, and interaction events. Data is shared with TikTok (ByteDance). TikTok Privacy Policy
• Meta Pixel (Facebook): Tracks website interactions to measure advertising effectiveness on Facebook and Instagram, and enable ad targeting. Data is shared with Meta Platforms, Inc. Meta Privacy Policy
• Google Ads Conversion Tracking: Tracks conversions from Google Ads campaigns. Data is shared with Google LLC. Google Privacy Policy

5.4 Security

• Google reCAPTCHA v3: Protects forms from spam and abuse by analyzing user behavior. Data is processed by Google LLC. Google Privacy Policy

5.5 Managing Your Cookie Preferences

You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling cookies may limit your ability to use certain features of our website. You can also opt out of specific tracking:

• TikTok: Manage ad preferences at TikTok Settings
• Meta: Manage ad preferences at Facebook Ad Preferences
• Google: Manage ad preferences at Google Ad Settings

7 Social Media & Advertising

When you interact with Daylight Medical through social media platforms, please note:

• We use TikTok through our application Daylight Company SMA (TikTok Client Key: 7613313452798412811) for content posting, advertising, and customer engagement. We access user profile information, publish video content, and read performance statistics to manage our TikTok presence. Your interactions are subject to both this Privacy Policy and TikTok's Privacy Policy.
• We use Meta (Facebook/Instagram) platforms for communication, advertising, and customer support. Our application Daylight Company SMA (Meta App ID: 888759557354551) processes messages sent through Instagram Direct and other Meta messaging channels to respond to customer inquiries from hospitals, healthcare facilities, and medical equipment distributors. Messages are processed solely to provide customer support and facilitate business communications. Your interactions are subject to both this Privacy Policy and Meta's Privacy Policy.
• We use Google services for analytics and advertising. Your interactions are subject to both this Privacy Policy and Google's Privacy Policy.
• We may use automated messaging systems (chatbots) on these platforms to provide initial responses and route inquiries appropriately
• We do not share your private messages with third parties except as described in this policy
• We do not sell or disclose data received from social media platform users for cross-context behavioral advertising without explicit consent

10 Children's Privacy

Our services are not directed to individuals under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under the applicable age threshold, we will take immediate steps to delete such information from our records. If you believe we have inadvertently collected information from a child, please contact us at [email protected].

11 International Transfers

Your information may be transferred to and processed in countries other than your country of residence, including countries where our advertising partners (TikTok, Meta, Google) operate their services. These countries may have different data protection laws. We ensure that appropriate safeguards are in place when transferring your data internationally. By using our services, you consent to the transfer of your information to these countries.

12 Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including:

• Providing our services and processing transactions
• Complying with legal obligations (tax records, regulatory requirements)
• Resolving disputes and enforcing our agreements
• Customer service and support records

When personal information is no longer needed for these purposes, we securely delete or anonymize it. Advertising data shared with third-party platforms (TikTok, Meta, Google) is retained according to each platform's own data retention policies.

13 Third-Party Links

Our website may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

14 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a new "Last Updated" date. We encourage you to review this policy periodically.